Bengal Beverages Pvt. Ltd. is an ISO 9001:2015, FSSC 22000:2018, ISO 14001:2015, ISO 45001:2018 Certified Company with a turnover of Rs.450 crore. The manufacturing unit at DANKUNI was set up in 1984 by our Chairman cum Managing Director Mr. Shiv Ratan Goenka. It continues to flourish under the leadership of his son Mr. Amit Goenka – Managing Director. It is a closely held with company within the family.

Ever since Coca-Cola re-entered India in 1993, BBPL has become one of the leading beverage companies in the country. The Company offers a diversified portfolio of much-loved beverages that include some of the top brands in the world.

The Company runs a state-of-the-art manufacturing unit, where more than 63 products are produced, across different production lines. Our company engages in both manufacturing and trading, offering a wide range of product categories within the beverage market of the country.

We have 6 production lines such as SSD RGB, SSD PET, SSD & Sparkling Juice, SSD & Sparkling Juice ASSP,JUICE-PET, & Juice Tetra with capacity of 220400 kl at Dankuni. The process incorporates the latest of technologies to ensure maximum productivity, whilst always maintaining the highest levels of quality and safety. Constant innovation and up-gradation ensures a highly efficient manufacturing unit.

We have two manufacturing units, Sparkling Soft Drinks and Juice located in Dankuni, District Hooghly and Kinley Water Plant in Pakuria, District Howrah. Company is managed by a team of professional Managers in different verticals like Production, Marketing, Quality, Finance, Sales, Shipping, Planning, HR and Administration. "Our organization thrives on the collective efforts of 1,800 skilled employees across our main company and subsidiary (Global Aqua). Specializing in payroll and offline services, our team is committed to delivering excellence every day."

Our operations are supported by a robust IT system, providing instant access to MIS data for quick issue resolution and strategic decision-making. With an extensive retail network, we adhere to the philosophy of making our products 'available at arm's reach.' Our IT team delivers comprehensive technical support, helping the business achieve its goals through detailed analytics. The entire network is monitored and managed through advanced applications such as ERP, DMS, SFA, and our Retailer's App.

"Our products are efficiently supplied to retailers in urban areas through a well-established distributor network. In rural regions, we operate using a direct spoke or hub-and-spoke model, which optimizes our operations and ensures a streamlined process. This approach allows retailers to receive their supplies promptly, significantly reducing delivery times and enhancing overall efficiency."

"Our extensive network includes distributors, sub-distributors, and a strong presence in both general and modern trade. We collaborate with key accounts and actively participate in e-commerce platforms, providing comprehensive support for both distributors and retailers."

"Our workforce is made up of dedicated individuals, many of whom have been with us for over 25 years. We are strong advocates of a bottoms-up approach to career growth, with many of our senior managers having risen from entry-level positions. We provide our team with the opportunity to work in an environment that fosters international partnerships and upholds the highest ethical standards."

"Our company is actively engaged in a diverse range of Corporate Social Responsibility (CSR) initiatives, focusing on healthcare, education, and water neutrality."