Bengal Beverages is an ISO 9001:2008, FSSC 22000:2013, ISO 140001:2004, OHSAS 18001; 2007 Company with a turnover of Rs.450 crore.
The manufacturing unit at Dankuni was set up in 1984 by our Chairman cum Managing Director Mr. Shiv Ratan Goenka. It continues to flourish under the leadership of his son Mr. Amit Goenka – Managing Director. It is a closely held with company within the family.
Ever since Coca-Cola re-entered India in 1993, BBPL has become one of the leading beverage companies in the country. The Company offers a diversified portfolio of much loved beverages that include some of the top brands in the world.
1) The core soft drink brands are Coke, Thumsup, Sprite, Fanta and Limca.
2) We also offer low calorie options like Coke Zero and Diet Coke. Our Juice segment includes brands like Maaza mango and the entire range of Minute Maid juices.
3) The packaged drinking water segment includes our brand Kinley.
4) We have also successfully introduced new brands with likes of Schweppes, Fuze Tea(iced tea), Aquarius, Zico Coconut water.
5) We also offer brands like Georgia in the tea and coffee segment.
The Company runs a state-of-the-art manufacturing unit, where more than 52 products are produced, across different production lines. The process incorporates the latest of technologies to ensure maximum productivity, whilst always maintaining the highest levels of quality and safety. Constant innovation and up-gradation ensures a highly efficient manufacturing unit.
We have two manufacturing units, Sparkling Soft Drinks and Juice located in Dankuni, District Hooghly and Kinley Water Plant in Pakuria, District Howrah.
Company is managed by a team of professional Managers in different verticals like Production, Finance, Sales, Shipping, Planning, HR and Administration. Bengal Beverages and its associate employs 1600 people working in both on role and off role.
Operations are backed by a robust IT system which makes available MIS data at click of a button leading to quick resolution of issues and formulation of strategies.
We have large retail network of retailers as our philosophy is making our products “available at arm’s reach”. Retailers are supplied by distributor and sub-distributor. Modern Trade and Key Accounts are the upcoming channels wherein we have significant presence.
Our distribution network covers part of Kolkata city and Bidhannagar, districts of North 24 Parganas, Nadia, Murshidabad, Birbhum, Burdwan upto Durgapur, Hooghly, Midnapore(East), Midnapore(West) and Howrah.
Our workforce consists of dedicated people many of whom have served the company for 25 years and more. We believe in bottoms up fulfillment of key position. Many of our senior managers have come up from entry level position.
People get the opportunity to work in an environment of international partnership with very high ethical standards.
Company has many varied CSR activities which includes health care, education and water neutrality.